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Enhance ROI & Boost Revenue with Google Ads
Google Ads, formerly known as Google AdWords, plays a crucial role in the success of most performance-driven marketing initiatives. Potential customers actively search for your services and products daily, making it essential to appear on relevant keywords with compelling messaging and landing pages.
To make the most of your PPC budget, aggressive bidding, keyword list optimization, persuasive ad copy, and conversion-focused landing pages or funnels are essential. Crafting an effective Google Ads program that excels in all these aspects requires expertise; without proper guidance, it can be costly and challenging.
At Vestify, our team can develop a tailored marketing strategy to drive targeted traffic to your website and optimize conversions through well-crafted landing pages. With our extensive experience in managing Google and Bing search engine marketing campaigns, we have the expertise to deliver results.
A Holistic Approach to Google Ads
Our clients consistently witness over 200% growth in conversions through our Google Ads strategies.
At Vestify, we maximize every click and ad dollar spent. We go beyond your Google Ads campaign to examine the entire customer journey, refine your campaigns, create compelling ad copy, collaborate with you to craft compelling offers, and design high-converting landing page funnels.
Enhanced Google Ads Optimization
Elevate your Google Ads campaign with in-depth paid search growth tactics and expert oversight.
Our Approach to a Successful Google Ads Campaign
Google Ads serve as the foundation of nearly all successful performance-driven marketing programs, offering a proven method to generate quality leads for both B2B and B2C brands. This is why we steer clear of a "set-it-and-forget-it" approach. At Vestify, we incorporate four essential components into every successful PPC campaign we oversee:
1) Audience & Keyword Research
The key to Google Advertising success lies in reaching the right audience at the right moment. Extensive and strategic keyword research involves meticulous analysis and prioritization of transactional yet cost-effective terms. Our refined process, developed over years of experience, adapts to changes in Google's match types.
2) Strategic Campaign Structure
Every Google Ads initiative commences with campaign setup or refinement. Our approach involves thorough research and data analysis to select appropriate audiences, bidding strategies, and ad formats. Organizing Google Ads campaigns ensures that each audience receives relevant ads, offers, and landing pages.
3)Copywriting & Ad Design
Compelling copy plays a crucial role in captivating your target audience. By continuously testing ad language, we aim to achieve higher Click-Through Rates (CTR) and Return on Ad Spend (ROAS). We create customized, brand-aligned visuals for Performance Max, Discovery, and Google Display campaigns, optimizing them for their specific display locations.
4)Funnel Landing Pages & Conversion Rate Optimization (CRO)
Recognizing the importance of high-converting landing pages, we implement Conversion Rate Optimization (CRO) best practices to guide leads seamlessly through the conversion funnel.
Frequently Asked Question
A Google Ads agency should offer regular optimization, reporting, and additional services like Bing ads, landing page design services, and SEO. At Vestify, we are a comprehensive digital agency committed to generating highly qualified leads for our clients through a full-funnel marketing approach. Our team consists of experts in various channels who can assist you in expanding both your paid and organic marketing efforts.
We understand that you have various choices when selecting a Google Ads agency. Unlike many agencies that use a one-size-fits-all approach, at Vestify, we tailor a unique full-funnel strategy for each campaign. Our services include custom ad design, landing page optimization, and a structured testing calendar integrated into every contract. We do not believe in a "set it and forget it" approach; instead, each member of the Vestify team is dedicated to continuously enhancing our clients' account strategies.
On average, our campaign launches take 1-3 weeks, depending on the campaign's size and whether you already have an account or need one created from scratch. During your free Google Ads strategy session, we will provide an estimated timeline and plan for the launch. As a full-service digital marketing agency, we not only set up your Google Ads account but also create landing pages and design Google Display Network Ads during the setup phase.
Full content strategy and keyword research to create high-performing content organically.
Detailed content brief and outline to ensure all SEO elements are included, with a strong call-to-action driving conversions.
Expertly crafted content, ranging from transactional pages to long-form articles exceeding 1,000 words.
As your dedicated Google Advertising agency, our goal is to handle campaign management entirely on your behalf. However, we do require some collaboration from you. Your involvement is vital to our mutual success. We will request you to complete a detailed questionnaire before commencing work with us, provide all necessary assets for creating effective landing pages and ad creative, participate in bi-weekly meetings, and maintain regular communication via email or a shared Slack channel.
